Tamires Lietti
Product Manager · Strategist · Communicator
Strategist and communicator who ended up deep in product, by curiosity, not accident. I've worked across media, edtech, creative agencies, and digital marketing, always at the intersection of people, content, and how things actually get built. Currently finishing a PhD and managing client operations at a digital studio. I think in systems, communicate clearly, and move fast without losing the detail.
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Assistant Professor & PhD Candidate
Teaching Multimedia, Transmedia, and Storytelling at undergraduate level while completing a PhD on visual narratives and cultural representation on Instagram. Research sits at the intersection of media, technology, and human behaviour, which is also where most interesting product problems live.
Client Success & Creative Operations Lead
Managed client relationships and operations across performance marketing accounts. Built and owned workflow systems (Airtable, Slack, reporting pipelines) that improved campaign visibility and execution speed. Handled timelines, stakeholder communication, and delivery across a cross-timezone team.
Project Manager → New Business Manager
Started embedded in projects, managing timelines, client communication, and creative team coordination. Grew into owning the new business pipeline: strategy, positioning, proposals, and pitches. Combined market analysis, brand storytelling, and commercial logic to bring in and close deals.
Strategy & Operations Manager
Led internal organisation and strategic planning, structuring processes and communication flows across teams. Focused on operational clarity and cross-functional alignment in a fast-moving environment.
earlier
Researcher & Content Strategist
Screened in 30+ countries, acquired by National Geographic, shortlisted for the Academy Awards 2023. Curated complex historical material into clear, compelling narrative.
Brand & Product Alignment
Collaborated with instructional design, marketing, and product teams at a fast-scaling edtech platform. Ensured brand and UX consistency across all touchpoints as the product scaled exponentially during the pandemic.
Product Owner – App Release
Monitored and coordinated the rollout of the Sam's Club app in the Chinese market, liaising between product, marketing, and local operations teams to ensure a consistent launch across touchpoints.
Communications & Audience Strategy
Audience development strategy across multiple Brazilian states, combining institutional storytelling with data-driven research to strengthen the league's public presence.
Digital Engagement Strategist
Developed audience engagement strategies at Brazil's largest media group. Trend analysis and data interpretation to shape accessible, narrative-driven campaigns across digital platforms.
My research lives at the intersection of visual culture, digital platforms, and representation, which means I spend a lot of time thinking about how images shape what people believe, and who gets to tell the story. That's not so far from product thinking as it sounds.
Visual Excess: Assessing the Objectification of Brazilian Identity Among Brazilian Influencers
Examines how self-representation on Instagram reinforces or subverts cultural stereotypes, a study in how platform design shapes identity performance at scale.
Gaming for Social Change: Sharmila and the Representation of Otherness
Explores how game narratives can challenge dominant representations of otherness, connecting UX, storytelling, and social impact in interactive media.
Split at The Core: About Grief, Guilt, and Emotional Resonance in Split Fiction
On emotional design in games, how narrative structure creates psychological depth and why players feel things they didn't expect to feel.
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Remote is the plan, but Barcelona is basically around the corner. Lisbon to El Prat is two hours and a coffee. Happy to show up in person whenever it makes sense.