Tamires Lietti

Assistant Professor & PhD Candidate (final year)

Teaching Multimedia, Transmedia, and Storytelling at undergraduate level while completing a PhD on visual narratives and cultural representation on Instagram. Research sits at the intersection of media, technology, and human behaviour.

Client Success & Creative Operations Lead

Own email campaign cycles in Klaviyo across e-commerce accounts, briefing, segmentation and exclusion lists, link and tracking-tag QA, send scheduling. Run day-to-day execution for performance marketing accounts across different niches (email, paid social, UGC, web) and build monthly performance reports against benchmarks. Ideate email and landing-page layouts in Figma; built the team's workflow systems in Airtable and Slack.

Project Manager → New Business Manager

Started embedded in projects, managing timelines, client communication, and creative team coordination. Grew into owning the new business pipeline: strategy, positioning, proposals, and pitches. Combined market analysis, brand storytelling, and commercial logic to bring in and close deals.

Strategy & Operations Manager

Led internal organisation and strategic planning, structuring processes and communication flows across teams. Focused on operational clarity and cross-functional alignment in a fast-moving environment.

Researcher & Content Strategist

Screened in 30+ countries, acquired by National Geographic, shortlisted for the Academy Awards 2023. Curated complex historical material into clear, compelling narrative.

Brand & Product Alignment

Collaborated with instructional design, marketing, and product teams at a fast-scaling edtech platform. Ensured brand and UX consistency across all touchpoints as the product scaled exponentially during the pandemic.

Marketing & Launch Coordinator

Monitored and coordinated the rollout of the Sam's Club app in the Chinese market, liaising between product, marketing, and local operations teams to ensure a consistent launch across touchpoints.

Communications & Audience Strategy

Audience development strategy across multiple Brazilian states, combining institutional storytelling with data-driven research to strengthen the league's public presence.

Digital Engagement Strategist

Developed audience engagement strategies at Brazil's largest media group. Trend analysis and data interpretation to shape accessible, narrative-driven campaigns across digital platforms.